Born in Rajasthan.
Built for India.
We started Paradice with one stubborn belief — that the world's finest fragrances shouldn't only belong to the privileged few. Premium scent, honest pricing, made for every Indian.
across India
"Every great dream begins somewhere. This was ours."
— Shubham Garg, FounderLuxury was never meant to be a privilege.
Growing up in Rajasthan — a land soaked in the traditions of Ittar, Rose water, and Ancient perfumery — Shubham Garg always knew that fragrance was more than a product. It was identity. Memory. The invisible thread connecting people across rooms and years.
But every brand he admired sat behind a price tag that felt like a locked door. Designer names. Imported bottles. Margins stacked on margins. So in 2023, he decided to break that door open. Paradice was born — a brand that takes fine fragrance seriously, strips out unnecessary markups, and brings genuinely premium scents to every Indian who deserves to smell extraordinary.
Three things we refuse
to compromise.
We don't make perfumes by accident. Every decision — from the formula to the price — is guided by principles we've never wavered on since Day 1.
We spend on what matters — fragrance oil concentration, longevity, the formula. We save on what doesn't — imported packaging, celebrity endorsements, retail markups. The result: a perfume that punches far above its price.
We never hide behind vague claims. Our fragrances are tested for longevity. Our reviews are genuine. Our ingredients are exactly what we say. In an industry built on illusion, we chose transparency — and customers feel it.
India's climate, culture, and skin chemistry are unique. Our scents are developed and tested in Indian conditions — warm weather longevity, skin-compatible bases, and accords that feel native to who we are.
Shubham Garg
Shubham started Paradice from a single conviction: fragrance is the most personal luxury — and it should be accessible to everyone. Not just those who can afford ₹5,000 bottles from European houses.
He spent months learning the science of perfumery — working alongside formulators, testing hundreds of blends, obsessing over longevity and sillage the way a chef obsesses over seasoning. The goal was never to make a cheap perfume. It was to make a genuinely great perfume that simply didn't carry the luxury tax.
Today, Paradice fragrances are worn by over 10,000 customers across India — from college students on their first date to professionals who've made our scents their daily signature. That breadth is the mission made real.
Fragrances that people love.
The journey so far.
From a single idea in Rajasthan to 10,000+ happy customers across India.
Shubham launches Paradice with a small collection after months of formula testing. The brand goes live with a clear mission: luxury scent, honest price.
See You Later and Floral Affair become the brand's defining fragrances almost immediately. Word of mouth drives growth faster than any ad. The average rating holds steady at 4.7 stars.
Paradice expands into alcohol-free attars, a premium car fragrance line, and a custom photo perfume gifting experience — the first of its kind in the affordable segment.
Paradice now ships across India with free delivery on every order. 5,000+ verified reviews and a 4.5-star average — a brand built on trust, craft, and the belief that everyone deserves to smell extraordinary.
From idea to your skin.
Every fragrance starts with a mood or a moment we want to bottle. We define the experience before a single ingredient is chosen — what should this scent make you feel? Who does it turn you into?
We build and test dozens of variations on skin — not paper strips. In India's heat. After 8 hours. We don't stop until longevity and sillage are genuinely impressive at every price point.
Before any fragrance reaches you, it goes through real-world testing with our community. Only when the team is genuinely proud does it earn the Paradice name — then shipped within 24 hours.
You deserve to smell extraordinary — every single day.
Not just on special occasions. Not just when you can splurge. Every day. That's the promise Paradice was built on, and the one we'll never stop working to keep.